Vlog Program

Video blogs, or vlogs, are the perfect way to update your clients on exciting news or events in your firm or jurisdiction. These are short, bite-sized video recordings aim to be informative while painting you as the topic expert for further information.

Best practices include...


  • ELA will provide you with an opening and closing script.
  • Create 2-3 minutes of clear and concise content to serve as the body of this recording.
  • Content should not give away all details - it is meant to be a teaser so that people will call you to get further details, or perhaps read an article that is associated with your topic.
  • Provide links to relevant support materials to be included in the description of the recording.
  • Consider scheduling a practice run with ELA team in advance.

Here are some best practices for participating in vlogs:

  • Can schedule a zoom recording with ELA team or record yourself.  
  • Consider short & relevant topics (5 minutes or less).
  • Prepare outline and keep content short & concise.
  • Send headshot if available.
  • Look for a quiet place to record.
  • Frame yourself with head and shoulders in view, make sure you're centered.
  • Position a light source facing you, not behind you. 
  • Choose a neutral background in a location with minimal visual distractions. 
  • Mute all notifications (turn cellphones off).
  • Consider a headset or handset if self recording, no dial-in if recording on Zoom.
  • Position notes close to the camera angle for best results.
  • Try not to read verbatim, keep it conversational.
  • Smile, keep your eyes on the camera, and have fun!

  • Quickest & easiest way to draw clients' attention to a hot topic
  • Similar to "Facebook Live" - just a simple 2-3 minute video recording going over the highlights/summary points of a topic
  • Not meant to be content heavy. Great to pair with an article where the video just hits the highlights & “read more here”
  • Not live - recorded with our vlog manager on Zoom at a convenient time of your choosing, OR, you can record at your firm and send video file to vlog@ela.law
  • ELA will promote vlog to our vlog subscribers, general ELA eblast list and via SMM
  • ELA will provide you with a link to the final version of the video so that you can distribute to your clients as well.

Tips for Vlog Marketing

Get Your Marketers Involved

Let your marketers know that you're in a vlog to plan out the marketing plan. 

Share The Link

Distribute the vlog to your clients whether that's through email or social media, watch those numbers grow!

Tag the ELA

Tag the ELA on LinkedIn (Employment Law Alliance) and Twitter (@ELAGlobal) to increase brand awareness. 

Employment Matters Vlog

2023 Employment Law Year in Review Series: Thailand

Speaker: Sophon Pathumratworakun 

Firm: PriceSanond

Jurisdiction: Thailand

Watch Here

2023 Employment Law Year in Review Series: Ecuador

Speaker: Esteban Baquero-Correa

Firm: Pérez Bustamante & Ponce

Jurisdiction: Ecuador

Watch Here

International Women's Day (Hong Kong)

Firm: Deacons

Jurisdiction: Hong Kong

Watch Here

Newly Proposed Integrity Sport & Recreation Bill in New Zealand: What does it mean for employers?

Speaker: Darren Gunasekara

Firm: Simpson Grierson

Jurisdiction: New Zealand

Watch Here

Employment Law Breakfast Briefing in Nairobi, Kenya

Speaker: Sonal Sejpal

Firm: ALN Kenya | Anjarwalla & Khanna 

Jurisdiction: Kenya

Watch Here

How to determine whether a worker is an employee or independent contractor

Speaker: Elsie Chan

Firm: Deacons

Jurisdiction: Hong Kong

Watch Here

Share your ideas

If you have an idea for a vlog, please send us an email at vlogs@ela.law or fill out the brief form below.