Marketing Statistics

An overview of ELA marketing statistics including webinar, website, podcast, vlogs, and social media marketing data.


Last Publication Date: December 31, 2023

Next Release Date: March 29, 2024

Referral Reports

1 Sept 2024 - 30 Nov 2024

Use the buttons below to download the most recently released referral reports. Referrals reported December 2024 through February 2025 will be released 1 April 2025.  NOTE: The ELA has released a new referrals reporting process in December 2024.  Please click here to review the tutorial and reach out to referrals@ela.law with any questions.  We are no longer accepting reporting referrals at referrals@ela.law.  This email is now being used exclusively to answer referral related questions.

Webinar Highlights

1 September 2024 - 30 November 2024

Webinar Activity at a Glance:

  • Total Number of Webinars – 6
  • Total Number of Registrants – 1,393
  • Total Number of Live Attendees – 623
  • Total Number of OnDemand Attendees – 217

Top Performing Webinars:


  1. Employee Monitoring in Europe and Asia Pacific: Legal Standards and Privacy Considerations, 01/16/2024 - 389 Registered, 193 Attended Live, 56 OnDemand 
  2. Responsible Social Media: Balancing User Rights vs Company Culture, 11/20/2024 -  296 Registered, 110 Attended Live, 36 OnDemand
  3. Background Checks from a Nordic Legal Perspective - Dos and Don'ts, 09/25/2024 - 241 Registered, 149 Attended Live, 41 OnDemand 

  • Africa/Middle East

    No webinars from 1 September 2024 - 30 November 2024

  • Asia Pacific

    No webinars from 1 September 2024 - 30 November 2024

  • Europe

    • Background Checks from a Nordic Legal Perspective - Dos and Don'ts, 09/25/2024 - 241 Registered, 149 Attended Live, 41 OnDemand
    • Navigating Restructuring and Legal Complexities in Germany, Italy & Spain, 10/01/2024 - 99 Registered, 46 Attended Live, 21 OnDemand

  • North America

    • Preventing and Responding to Union Organizing in the Nonprofit World: Strategies, Challenges, and Best Practices, 10/30/2024 - 389 Registered, 193 Attended Live, 56 OnDemand

  • Latin America

    No webinars from 1 September 2024 - 30 November 2024

  • Global

    • Employee Monitoring in Europe and Asia Pacific: Legal Standards and Privacy Considerations, 10/16/2024 - 389 Registered, 193 Attended Live, 56 OnDemand
    • Remote Work Revolution: Strategies for Global Success and Employee Well-Being, 11/06/2024 -  230 Registered, 63 Attended Live, 43 OnDemand
    • Responsible Social Media: Balancing User Rights vs Company Culture, 11//20/2024 -  296 Registered, 110 Attended Live, 36 OnDemand

Who is watching our webinars?

Podcast Highlights

1 September 2024 - 30 November 2024

(hover over desired content & click to view - scroll right or left on mobile to view all options)

Top Listening Countries

  • United States
  • Canada
  • United Kingdom

Top 3 Podcasts:

(published from Sept. 1, 2024 - Nov. 30, 2024)

  1. 617: Indonesia’s New Law No. 4 of 2024 on Maternal and Child Welfare - 91 downloads
  2. 630: The Restriction of the Use of AI Tools to Answer Interview Questions and Relevant Laws in Thailand - 83 downloads
  3. 618: Travel Tuesdays: Doing Business in Bermuda - 83 downloads

Total podcasts across 2 channels: 23

  • Africa/Middle East Podcasts

    1 Podcast


    Most Downloaded Episode from this Timeframe: 634: The Ratification of the Maritime Labour Convention (MLC) and Its Implications in the Angolan Legal System - 72 downloads

  • Asia Pacific Podcasts

    3 Podcasts


    Most Downloaded Episode from this Timeframe: 617: Indonesia’s New Law No. 4 of 2024 on Maternal and Child Welfare - 91 downloads

  • Europe Podcasts

    3 Podcasts


    Most Downloaded Episode from this Timeframe: 624: Whistleblowing in the Isle of Man - 72 downloads

  • Latin America Podcasts

    2 Podcasts


    Most Downloaded Episode from this Timeframe: 626: Travel Tuesdays: Doing Business in Mexico - 79 downloads

  • North America Podcasts

    13 Podcasts


    Most Downloaded Episode from this Timeframe: 618: Travel Tuesdays: Doing Business in Bermuda - 83 downloads

  • Moderators:

    Employment Matters

    Kato Aerts & Philippe Durand

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  • Growing Medium

    April 2020 over 1M podcasts (up from 500K in April 2018)


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  • Moderators:

    Asuntos Laborales

    Alexandra Aguilar & Francisca Corti

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  • Engaged Listeners

    80% listen to 7 podcasts per week

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  • Maximize Content

    Help leverage firm articles or regional white papers

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  • Quick to Produce

    A podcast is the best way to push out important content on a hot topic quickly

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  • Moderator:

    Employment Matters

    Peter Walts

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Vlog Highlights

1 September 2024 - 30 November 2024

(hover over desired content & click to view - scroll right or left on mobile to view all options)

Vlog Activity at a Glance:

  • Total Number of Vlogs – 8
  • Total Views – 1,051
  • Total Impressions – 13,491
  • Total Click-Through Rate – 3.7%

*Impressions: How many times your video thumbnails were shown to viewers.

*Click-Through Rate: How often viewers watched a video after seeing an impression.

Top Performing Vlogs:


  1. 2024 Annual Conference: Right to Disconnect - 131 Views
  2. Insights on Modern Slavery From a New Zealand Perspective - 102 Views
  3. The new UK government: What does it mean for employers? - 37 Views

  • Africa/Middle East

    No vlogs from 1 September 2024 to 30 November 2024






  • North America

    No vlogs from 1 September 2024 to 30 November 2024


Social Media

1 September 2024 - 30 November 2024

Statistics:

  • Followers: +264 (Total 6,688 end of December, 2024)
  • Total Engagements: 478
  • Number of Posts: 30

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